OFFICIAL SPONSORSHIPS

Have Fun Supporting a Good Cause

The 2018 Roar on the Shore® Bike Week is the fastest-growing charitable and free motorcycle rally in the nation. Now entering its 12th year, we are expecting more than 165,000 motorcycle enthusiasts from across the country on July 18, 19, 20, 21 and 22, 2018.

Each July, Roar® makes an unprecedented impact by injecting more than $30 million into the local economy, with charitable donations totaling more than $880,000 in the last 11 years. And 2018 will be no exception. Roar on the Shore® is a 501(c)(3) not-for-profit event.

Our designated charity this year is the Sarah A. Reed Children's Center, founded by Sarah A. Reed in 1871 and recognized as Erie's oldest nonprofit human service provider. The Center is a leader in the care and treatment of children with mental health, behavioral health and severe emotional challenges, many of whom are victims of trauma and abuse.

Your sponsorship supports a great charity and provides your organization the opportunity to select a sponsor package that fits your budget: Your organization will receive maximum exposure activation as part of a:

• $250,000 print, radio, television marketing campaign
• Social media resulting in real-time views by Roar’s® loyal 28,000 Facebook fans, 2,000 Twitter followers, 1,300 Instagram followers and 1,700 subscribers on the Official Roar® App.
• Personalized custom advertising opportunities in the only OFFICAL  ROAR® POCKET GUIDE seen by more than 100,000 people with distribution of 43,000

Some sponsorship packages include your logo and link on the official Roar® website. If you want your clients or employees to enjoy a special experience, we can customize your sponsor package to meet your objectives.

SPONSORSHIP PACKAGES

TITLE SPONSOR: $30K+

SOLD

As the Title Sponsor, you will receive the highest level of sponsor recognition and a generous ticket package. Customization available.

● Activation rights* (use of Roar® logo in promotion)
● Inclusion in all media promotion (TV, radio, print, banner, schedules)
● Introduction of company representative on Mainstage prior to Saturday headline concert
● Full-page ad in the Official Pocket Guide
● Company may display banners in The Hub (banners provided by sponsor)
● (6) Gold-Level parade passes (both rider and passenger must be wearing a gold wristband to gain access to the upper-level VIP parade section and VIP reception)
● (6) VIP tent passes (two per night: Thursday, Friday and Saturday)
● (12) parade passes (first section: one per bike, one or two riders)
● (12) Rocket 105 Beer Garden passes (four per night: Thursday, Friday, Saturday)
● Logo and link on Official Roar® Website

MAINSTAGE SPONSOR: $15K

SOLD

● Mainstage naming rights (XYZ Company Mainstage)
● Promoted in all media as the Mainstage Sponsor (including Official Pocket Guide schedule and stage announcements)
● Company representative introduced on Mainstage prior to headline concerts
● Sponsor logo prominently displayed on Mainstage
● Company may display banner in The Hub (banner provided by sponsor)
● (4) Gold-Level parade passes (both rider and passenger must be wearing a gold wristband to gain access to the upper-level VIP parade section and VIP reception)
● (4) VIP tent passes (for chosen night)
● (6) parade passes (first section: one per bike, one or two riders)
● (2) Rocket 105 Beer Garden passes (for chosen night)
● Logo and link on Official Roar® Website

BRINGIN’ IN THE ROAR® PARADE SPONSOR: $15K

● Parade naming rights (XYZ Company presents “Bringin’ in the Roar®”)
● Included in all parade-related media promotion
● Logo/signage placed on lead and tail vehicles (lead vehicle must be 10 minutes ahead of route unless it is a motorcycle)
● Logo placed on parade route signs and printed maps/directions
● Introduction of company representative on stage prior to ride departure
● Exclusive vendor at pre-parade gathering (other than Roar®/casino displays)
● (4) Gold-Level parade passes (both rider and passenger must be wearing a gold wristband to gain access to the upper-level VIP parade section and VIP reception)
● (4) VIP tent passes (for chosen night)
● (6) parade passes (first section: one per bike, one or two riders)
● (2) Rocket 105 Beer Garden passes (for chosen night)
● Logo and link on Official Roar® Website

HEADLINE CONCERT SPONSOR: $10K

Wednesday: ZOSO / Thursday: LA GUNS /  Friday: The OUTLAWS SOLD / Saturday: TOM KEIFER SOLD

● Promoted in all media as Headline Concert Sponsor for chosen night
● Company representative introduced on Mainstage prior to headline concert
● Company may display banner in The Hub (banner provided by sponsor)
● (4) VIP tent passes (for chosen night)
● (6) Rocket 105 Beer Garden passes (for chosen night)
● Logo and link on Official Roar® Website

EXCLUSIVE APP SPONSOR: $8K

SOLD

● Promoted in all media as the Official Roar® App sponsor
● Powered by “sponsor” on loading screen and navigation within the App
● Sponsor will have own page on the App and can provide own content
● Five push notifications (prior, during and after the event)
● Signage and announcements at event (to encourage download of the App)
● Logo and link on Official Roar® Website

ACTIVATION

*Activation is defined as the marketing activities a company conducts to promote its sponsorship. We are very proactive about developing creative leveraging ideas on the sponsor’s behalf.

For a list of additional sponsorship and activation opportunities, contact Ellen Cullen at sponsorships@roarontheshore.com or at 814/833-3200.